Inside PLANLICHT

Beatrice Praxmarer

Graphic Design Specialist at PLANLICHT

„Light is life. Light is function and emotion.“

Beatrice describes light as life, function and emotion. For her, PLANLICHT not only stands for high-quality architectural lighting solutions from regional production, but also for working in a family environment that feels like working with friends.

The variety of her tasks - from creating extensive catalogues for PLANLICHT or one of the premium brands to the day-to-day business - is the best thing about her job. As the company launches product innovations on the market several times a year, the Launch communication is also an important responsibility in the marketing department.

With her many years of experience as a trained graphic designer, Beatrice brings her creativity to the Design of communication materials and other marketing projects. The alternation between long-term projects and short-term tasks, such as internal communication and the co-organisation of internal events such as the Christmas party, keeps her working day varied and exciting.

Digitalisation - which is also omnipresent in marketing, communication and graphics - has changed some processes, but that doesn't make her job any less inspiring.

Flexibility and team spirit: Beatrice's balance between job and family

Beatrice has been part of the PLANLICHT team for 15 years, interrupted by a two-year maternity leave. As the mother of a daughter, she particularly appreciates the flexibility that PLANLICHT offers her to reconcile work and family life. „I think it's great that I can combine my job as a graphic designer with my role as a mum“, explains Beatrice. The exceptionally good working atmosphere and the well-coordinated marketing team make it easier for her to straddle both worlds.


Her day-to-day work is guided by a clear goal: „I want to push the sales of our premium products by designing appealing and informative communication packages that take specific market requirements into account,“ explains Beatrice, who works at PLANLICHT on a daily basis. creative solutions works. She particularly enjoys staging her current favourite light: the „sinus“ ring light, which for Beatrice embodies the perfect combination of design and functionality.